Sports Valley 2023
In April 2022, we embarked on a journey to organize a sports medicine congress. Through excellent teamwork involving various partners (Sports Valley, Excel, ABN AMRO, ABN AMRO Open, Ahoy Rotterdam, and Avex), we achieved remarkable success.
Objective
To host a sports medicine congress for all sports and elite sports-minded healthcare professionals, elevating Sports Valley’s prominence on the “sports elite map.”
Challenge
- Combining the congress with a top sports event. The ABN AMRO OPEN seemed a perfect fit for our target audience.
- The available budget is limited.
- We aim for a minimum of 100 participants, with no previous congress history or comprehensive contact data available.
- 21 speakers in a one day congress. Every speaker is given 20 minutes speech time.
The Result
1 & 2: ABN AMRO OPEN and limited budget:
Collaborating with ABN AMRO bank, we secured their least-visited symposium day during the ABN AMRO OPEN tennis tournament, enabling shared costs for venue setup and technology. Moreover, we successfully engaged numerous sponsors to participate.
Ad. 3: Generating participants:
Through an extensive social media campaign and involving various associations that Excel works with, we ultimately welcomed 320 participants in Rotterdam—an overwhelming response!
Ad. 4: Time management
In close collaboration with host Tom van ‘t Hek, we meticulously crafted and rehearsed a detailed schedule with the technical team and the host, ensuring the entire program ran seamlessly on time. A final dress rehearsal with some speakers was conducted in the morning.
Appreciation:
Average participant rating: 8.5